- Planning and executing on launch strategy to drive product adoption, increase feature usage, and ultimately help with customer retention
- Uncovering and documenting customer insights to help shape product strategy and enable better-informed product decisions
- Working with the team to define and refine user and buyer personas, and understand the competitive and market landscape
- Working with the team to define differentiated positioning, then execute on it through compelling messaging to the right audience that bridges benefits and value with features that the teams build
- Enabling and multiplying the sales and go-to-market teams. Be their subject matter expert, and ensure they understand core functionality and new upgrades. Create and maintain collaterals, including case studies, customer testimonial videos, or customer references.
In short: Know the user. Know the magic. Connect the two.